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February 15, 2025

SEO Basics: How to Get Found Online

A beginner's guide to search engine optimization that will help your website rank higher in search results.

In 2025, search engine optimization (SEO) remains a crucial aspect of digital marketing. With over 90% of online experiences beginning with a search engine, ensuring your website ranks well has never been more important.

This guide will walk you through the fundamental SEO principles that will help your website gain visibility in search results.

Key Element #1

Keyword Research & Implementation

Modern keyword research goes beyond just finding popular search terms. It's about understanding search intent and creating content that matches what users are actually looking for.

  • Use AI-powered keyword research tools for better insights
  • Focus on long-tail keywords with clear intent
  • Implement keywords naturally in your content
  • Consider voice search optimization
Key Element #2

Technical SEO Fundamentals

Technical SEO ensures search engines can effectively crawl and index your website. With the latest updates to search algorithms, factors like Core Web Vitals and mobile optimization are more important than ever.

  • Optimize for mobile-first indexing
  • Improve Core Web Vitals scores
  • Implement proper schema markup
  • Ensure clean URL structure